Influence of Personal Preferences on Link Dynamics in Social Networks

We study a unique network dataset including periodic surveys and electronic logs of dyadic contacts via smartphones. The participants were a sample of freshmen entering university in the Fall 2011. Their opinions on a variety of political and social issues and lists of activities on campus were regularly recorded at the beginning and end of each semester for the first three years of study. We identify a behavioral network defined by call and text data, and a cognitive network based on friendship nominations in ego-network surveys. Both networks are limited to study participants. Since a wide range of attributes on each node were collected in self-reports, we refer to these networks as attribute-rich networks. We study whether student preferences for certain attributes of friends can predict formation and dissolution of edges in both networks. We introduce a method for computing student preferences for different attributes which we use to predict link formation and dissolution. We then rank these attributes according to their importance for making predictions. We find that personal preferences, in particular political views, and preferences for common activities help predict link formation and dissolution in both the behavioral and cognitive networks.Comment: 12 page

Analysis of Link Formation, Persistence and Dissolution in NetSense Data

We study a unique behavioral network data set (based on periodic surveys and on electronic logs of dyadic contact via smartphones) collected at the University of Notre Dame.The participants are a sample of members of the entering class of freshmen in the fall of 2011 whose opinions on a wide variety of political and social issues and activities on campus were regularly recorded - at the beginning and end of each semester - for the first three years of their residence on campus. We create a communication activity network implied by call and text data, and a friendship network based on surveys. Both networks are limited to students participating in the NetSense surveys. We aim at finding student traits and activities on which agreements correlate well with formation and persistence of links while disagreements are highly correlated with non-existence or dissolution of links in the two social networks that we created. Using statistical analysis and machine learning, we observe several traits and activities displaying such correlations, thus being of potential use to predict social network evolution

Creation, evolution, and dissolution of social groups

Understanding why people join, stay, or leave social groups is a central question in the social sciences, including computational social systems, while modeling these processes is a challenge in complex networks. Yet, the current empirical studies rarely focus on group dynamics for lack of data relating opinions to group membership. In the NetSense data, we find hundreds of face-to-face groups whose members make thousands of changes of memberships and opinions. We also observe two trends: opinion homogeneity grows over time, and individuals holding unpopular opinions frequently change groups. These observations and data provide us with the basis on which we model the underlying dynamics of human behavior. We formally define the utility that members gain from ingroup interactions as a function of the levels of homophily of opinions of group members with opinions of a given individual in this group. We demonstrate that so-defined utility applied to our empirical data increases after each observed change. We then introduce an analytical model and show that it accurately recreates the trends observed in the NetSense data